In a time where fashion often forgets its roots, By Utie
emerges as a quiet invitation to remember. We believe
that clothing should do more than follow trends—it should
honor the body, the story, and the soul. Our garments
are crafted with care—using, whenever possible, natural
fabrics like bamboo, cotton, and linen, and plant-based
dyes, shaped to flow through everyday life.
Each piece is made to transition with you—from work
to rest, from private reflection to public presence. Through
personal colour analysis, we help each person rediscover
the hues that speak to their essence.
This is clothing that listens. That remembers. That
expresses. By Utie is not about wearing more, but wearing
with meaning. Not about dressing up, but dressing true.
Step into your palette. Colour your identity.